Anti-gambling campaigners criticise Bradley Walsh's new Channel 4 quiz show where contestants will bet their OWN cash for £1m

Bradley Walsh, whose one-off quiz event launches Sunday, with players staking their own cash on general knowledge questions before risking winnings for a £1m jackpot.

Bradley Walsh's 'Million Pound Shot', launching on Channel 4 this Sunday at 9pm, will see three contestants bring their own bank cards and stake real cash on general knowledge answers, in what the broadcaster bills as a UK television first. Walsh, 66, says players can win Bet Balls with a monetary value and then choose to cash out or fire them into the Million Pound Shot Machine for the £1m jackpot.

Nick Harvey of the Coalition to End Gambling Ads called it 'nothing more than gambling dressed up as a gameshow.'

Walsh promises further twists beyond the own-money format, warning: 'This is not a game for the faint-hearted.'

Some fans remain convinced the whole show is an elaborate hoax, citing production company KEO Films' history of documentary stunts.

The SunBradley Walsh's new Million Pound Shot quiz show will see contestants bet with their OWN money in TV first - The Sun radiotimes.comBradley Walsh's Million Pound Shot makes UK quiz show history aol.co.ukNew Bradley Walsh quiz show sparks concern as contestants gamble own money express.co.ukHuge TV first set to air this weekend as contestants risk own money in quiz show - Daily Express Yahoo News UKBradley Walsh's new gameshow reveals shocking twist The IndependentBradley Walsh’s new £1m game show faces gambling criticism over contestants staking their own cash

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