The Newshound

Apple axes over 200 Vision Pro engineers in rare Silicon Valley cull as new CEO John Ternus prepares to take charge

Apple's Vision Pro headset attracted so few buyers that staff at its San Francisco flagship launch reportedly outnumbered customers waiting to purchase one.
Apple's Vision Pro headset attracted so few buyers that staff at its San Francisco flagship launch reportedly outnumbered customers waiting to purchase one.

Apple has filed California WARN notices confirming at least 147 redundancies across its Cupertino and Sunnyvale campuses, with total Vision Pro team cuts exceeding 200 engineers, marking a significant withdrawal from what has become the company's most conspicuous product disappointment in years. The headset moved just 45,000 units per quarter against a $3,500 price tag, with staff reportedly outnumbering customers at the San Francisco flagship store launch. John Ternus is set to replace Tim Cook as CEO on 1 September, inheriting the fallout weeks before an expected iPhone 18 launch event on 9 September.

Apple has scrapped plans for a full second-generation Vision Pro, redirecting engineers toward smartglasses and AI instead.

Siri teams were also hit alongside Vision Pro staff, exposing how broadly Apple is restructuring around AI rivals.

IDC estimates just 45,000 Vision Pro units sold per quarter — a brutal verdict on a device Apple billed as spatial computing's defining moment.

Moreibtimes.co.ukApple Reportedly Lays off 147 Silicon Valley Engineers After Rare Vision Pro Product Flopgadgetreview.comApple Cuts 200+ Jobs as Vision Pro Misfire Forces a Reckoningpeoplematters.inApple cuts 147 jobs weeks before expected iPhone 18 launchmashable.comApple reportedly cuts dozens from Vision Pro teamlatimes.comApple’s rare Bay Area layoffs hit Vision Pro and Siri teams amid AI shakeup
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