Apple unveils its first ever touchscreen MacBook Pro with an OLED display and a thinner, lighter design
Apple has reversed decades of resistance to touchscreens on its laptops, launching the first MacBook Pro with a touch-enabled OLED display — a move that ends what CEO John Ternus acknowledged was a Steve Jobs-era ban on the technology Jobs once called "ergonomically terrible." The new machine starts at $2,899 and weighs just three pounds, making it the thinnest and lightest MacBook Pro ever built.
Jobs had long blocked touchscreens on Macs, dismissing the concept; Ternus overturned that position to bring the feature to Apple's flagship laptop line.
The OLED panel replaces the previous LCD display, delivering the sharper contrast and deeper blacks the technology is known for.
Apple's move ends more than a decade of scepticism about touch on MacBooks, putting it in direct competition with touchscreen Windows laptops for the first time.
