Bobby Brazier, 23, baffles fans with 'arrested on wild night out' post that was a Gucci ad joke

Bobby Brazier caused alarm among fans when he posted a striking image from his latest Gucci campaign with the caption: 'Wild night, got arrested, officers wives liked the way I dance so they let me go, wild night.' The 23-year-old, son of the late Jade Goody, had moved to New York to pursue modelling following his exit from EastEnders. Fans quickly realised the caption was a tongue-in-cheek nod to his role in Gucci's new campaign alongside Kate Moss.

The ad, marking new artistic director Demna's debut Gucci collection, shows Kate Moss lip-syncing Chris Isaak's 'Wicked Game' while dancers move around her.

Bobby wore the same figure-hugging glitzy black two-piece he had first shown on the Gucci runway in Milan in February.

One fan wrote: 'Your mum would be so proud of you' — a tribute to Jade Goody, a celebrity who had built her own considerable public profile.