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BrewDog's new owner calls on drinkers to give the brand 'a second chance' as it ploughs £50m into recovery

From the Newshound archive · first published 29 September 2026.

Tilray, which acquired BrewDog for just £33m in March, is channelling more than £50m into better beers and has already pulled over £1m worth of products that failed quality checks.
Tilray, which acquired BrewDog for just £33m in March, is channelling more than £50m into better beers and has already pulled over £1m worth of products that failed quality checks.

Sales fell by as much as 20 per cent year on year after Tilray, the US cannabis and drinks firm, acquired the collapsed craft brewer for just £33m in March, with chief executive Irwin Simon attributing the "horrible" numbers to bad press and consumer fears that BrewDog was done for. Tilray is now channelling more than £50m into better beers, improved pubs and higher staff pay, and has already pulled over £1m worth of goods that failed quality checks. Simon said the firm intends to be a long-term investor and has British craft beer acquisitions in its sights.

BrewDog was once valued at £1bn before five years of losses and a toxic workplace scandal under founder James Watt brought it to its knees.

Eleven new products are set to launch, among them a hazelnut stout, an IPA with a raspberry ripple character and a raspberry doughnut stout.

Administrators disclosed this month that the roughly £190m owed to creditors of the collapsed brewer will not be repaid in full.

MoreThe GuardianGive BrewDog second chance, says new owner as it invests £50mCity A.M.New Brewdog owner mounts comeback from ‘horrible’ collapse
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