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Cadbury owner demands a Devon vegan chocolate firm pull its 'Snowballs' from shelves just before Christmas over trademark

Mondelēz International, which owns Cadbury, has also taken action against a second Devon vegan brand, Catherine's Originals, over a Toblerone-shaped bar, as co-founder Mike Jessop questioned whether "snowball" is even capable of being trademarked.
Mondelēz International, which owns Cadbury, has also taken action against a second Devon vegan brand, Catherine's Originals, over a Toblerone-shaped bar, as co-founder Mike Jessop questioned whether "snowball" is even capable of being trademarked.
Cadbury owner demands a Devon vegan chocolate firm pull its 'Snowballs' from shelves just before Christmas over trademark

Mondelēz International, the owner of Cadbury, has sent a letter to Devon-based vegan chocolate company Moo Free demanding it immediately pull its White Choccy Snowballs from shelves — a move that comes just as the Christmas trading period hits its peak. Co-founder Mike Jessop says he had no knowledge of Cadbury Snowballs before the dispute arose, and his lactose intolerance prevents him from trying one.

The Moo Free product — dairy-free white chocolate encasing rice balls — had been stocked by Waitrose, Asda and Amazon for two years before the legal letter landed.

Jessop questioned whether 'snowball' is even capable of being trademarked, saying: 'It's a snowball, it is not like we are making a Freddo.'

This is the second such move by Mondelēz in as many days; the company also recently took action against Devon vegan brand Catherine's Originals over a Toblerone-shaped bar.

MoreThe IndependentCabdury’s owner enters ‘snowball fight’ with vegan chocolate makerThe SunCadbury owner sues British chocolate brand over Christmas Snowballs treat in latest copycat rowThe HeraldCadbury owner demands vegan chocolate firm removes ‘Snowballs’ from shelvesNewsBytesMondelez tells Moo Free to stop selling 'White Choccy Snowballs'
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