The Newshound

Chancellor is to hand £15m of taxpayers' cash to a misogyny fund that could take 'Say Maaate' adverts nationwide

John Healey will commit £15m over three years to mentoring, workplace training and campaigns to prevent misogyny, with Wednesday's Budget expected to formally confirm the fund.
John Healey will commit £15m over three years to mentoring, workplace training and campaigns to prevent misogyny, with Wednesday's Budget expected to formally confirm the fund.

Chancellor John Healey is to confirm a £15m misogyny prevention fund at Wednesday's Budget, with Women and Equalities Minister Bridget Phillipson leading the scheme. The cash will be handed to organisations bidding to run mentoring for young men, workplace training and public awareness campaigns across the UK. Ministers hope to unlock further match funding from corporate partners and philanthropists.

The fund is explicitly aimed at countering 'manosphere' influencers and online radicalisaton, as well as everyday sexism from slurs to workplace discrimination.

Phillipson's 'Say Maaate to a Mate' poster campaigns — which won advertising awards — are among the models ministers want to roll out nationally, despite critics arguing they did little to address serious violence against women.

The £15m sits alongside a separate £20m package already announced to tackle misogynistic influences in schools, covering relationships education and online disinformation.

MoreThe IndependentChancellor invests £15m in fund to tackle misogynyGOV.UKGovernment launches first ever misogyny prevention fund - GOV.UKUA.NEWSBritain plans to allocate £15m to combat misogyny — The Guardian - UA.NEWSThe GuardianUK government to give £15m to anti-misogyny fund amid ‘manosphere’ concerns
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