'Cosmetic cowboys' are to be banned from giving liquid Brazilian butt lifts after a mother-of-five died within hours of one
Alice Webb, 33, from Gloucestershire, whose death after a liquid BBL in 2024 prompted plans to ban unqualified operators from performing the procedure, with rogue practitioners facing unlimited fines.
Under plans for England, injecting filler anywhere except the face will count as cosmetic surgery, open only to qualified medics. Health minister Karin Smyth is also promising a ban on high-risk treatments for under-18s. Rogue operators will face unlimited fines or on-the-spot penalties of up to £4,000. A consultation comes first, with the rules due before Parliament in spring 2027.
Alice Webb, 33, from Gloucestershire, died after a liquid BBL in 2024.
Sasha Dean was left in a coma: 'My body was just completely shutting down.'
Some procedures have reportedly been carried out in sheds, hotel rooms and public toilets.
