Shaun Williamson, EastEnders' Barry, gives Slade's 'Merry Xmas Everybody' a Lidl twist in a festive ad with Chris Kamara

Shaun Williamson, who also appears in the Kings Theatre pantomime this year, while Bobby Brazier has landed a rival festive role starring alongside Mariah Carey in a Gucci Christmas advert.

Footage from Lidl's festive advert, in which Williamson travels door to door delivering food and gifts, gathering a growing crowd of celebrities including Chris Kamara, Kemi Rodgers and Abi Clarke.

Lidl has launched its 2026 Christmas campaign, titled 'Lidl Christmas Everybody', reworking Slade's 'Merry Xmas Everybody' with entirely new lyrics and a star-studded music video. Shaun Williamson travels door to door delivering Lidl Christmas goodies, gathering a growing crowd of celebrity guests as he goes. The campaign also marks the launch of Lidl's Toy Bank, running from November 5 to December 16 in partnership with charity network Neighbourly.

Williamson said 'putting a fresh spin on such an iconic Christmas classic was brilliant fun' and hopes it gets Britain 'feeling that little bit of Christmas magic.'

Lidl's food range features in the ad, including turkeys, mince pies and chocolate gonks — products the supermarket says have earned more than 160 awards this year.

The Toy Bank has distributed more than 250,000 toys to children via food banks and community groups over the past four years.

Daily MailMove over, John Lewis! EastEnders legend Barry aka Shaun Williamson takes on Slade's Christmas song in Lidl's star-studded festive ad as he's joined by football's Chris Kamara - Daily Mail Portsmouth NewsPortsmouth sport and theatre stars take centre stage in Lidl Christmas advert - Portsmouth News Campaign UKLidl signs up Shaun Williamson for Christmas 2026 spot - Campaign UK MetroSorry John Lewis, Barry from EastEnders may have stolen Christmas advert crown

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