Experts warn stockpile advice is 'tone deaf' to low-income families as water and baked beans sell out across UK

University of Glasgow professor Ruth Patrick says the stockpile advice "will appear at best tone deaf and at worst almost insulting" to the 14 million households currently facing poverty in the UK. Samantha Richards, a 47-year-old single mother on Universal Credit, says following the guidance would mean sacrificing her childcare budget, and that her autistic son's safe foods require refrigeration, making tinned supplies useless to him.
Maplin reported torch sales nearly quadrupled and power bank sales up 106% within days of the 'Be Ready' campaign launch.
Iceland saw tinned product sales rise 40% over the weekend, while Volvic, Highland Spring and Brecon Carreg bottled water all sold out on Ocado.
The government's 'Be Ready' campaign is the first phase of a three-year drive to boost household emergency preparedness against cyberattacks, extreme weather and hostile states.
