Grocery price inflation rises to 2.5% as shoppers spend £250m more on deals ahead of the Budget


Grocery price inflation has climbed to 2.5%, compared with 2.3% the previous month, as consumers have turned to promotional deals to keep household costs in check before the autumn Budget. In the four weeks to 4 October, spending on promotions rose by more than £250 million year-on-year. Worldpanel's Fraser McKevitt said cost-of-living anxiety will continue to fuel bargain-hunting ahead of the chancellor's Budget statement.
Petrol costs are a source of acute concern, with more than half of shoppers describing themselves as very or extremely worried, and nearly one in three saying the impact on their finances is already being felt.
Seasonal relief has arrived in one aisle: like-for-like chocolate confectionery prices have fallen 3% year-on-year, welcome news ahead of Halloween and Christmas.
Pumpkin sales are up 10% year-on-year, with 1.2 million households buying one in the latest four weeks, as Halloween preparations get under way early.
