Louis Vuitton unveils a railway station-inspired façade at Hong Kong's Landmark to mark 130 years of its Monogram
Travel-themed hoarding wrapped around Louis Vuitton's Hong Kong Landmark location transforms the refurbishment site into a grand train station installation.Every construction material used in the railway station-themed installation will be reused or recycled once the Landmark refurbishment concludes, Louis Vuitton has pledged.The travel-themed hoarding at Louis Vuitton's Hong Kong Landmark boutique, part of Hongkong Land's broader Destination Central campaign, accompanied by a pop-up store and dedicated basement exhibition.
Draped across the hoarding of Louis Vuitton's Landmark boutique in Hong Kong's Central district, the travel-themed installation transforms the exterior into an elaborate railway station design paying homage to the city's transport heritage, all while the store is being refurbished inside. The structure also celebrates the 130th anniversary of the brand's iconic Monogram motif, which is integrated throughout.
The Hong Kong project follows similarly scaled façade commissions along the Champs-Élysées in 2023, in New York in 2024 and in Shanghai in 2025.
A pop-up store and dedicated basement exhibition accompany the installation as part of Hongkong Land's broader Destination Central campaign.
Louis Vuitton has stated that every construction material used will either be reused or recycled when the refurbishment concludes.
