The Newshound

M&S is to take on Boots with Sephora beauty concessions launching across 100 stores next spring

From the Newshound archive · first published 29 September 2026 · last updated 30 September 2026.

M&S's Pantheon store on Oxford Street, as the retailer announces Sephora will take over its beauty departments in around 100 stores from spring 2027, aiming to attract younger shoppers.
M&S's Pantheon store on Oxford Street, as the retailer announces Sephora will take over its beauty departments in around 100 stores from spring 2027, aiming to attract younger shoppers.

Marks & Spencer has struck a partnership with LVMH-owned beauty giant Sephora to open branded 'shop-in-shop' concessions across 100 stores — both high street and retail park locations — from spring 2027. It is M&S's first ever shop-in-shop deal, aimed squarely at luring younger shoppers aged 24 to 36 away from rivals including Boots. John Lyttle, M&S's managing director of fashion, home and beauty, said beauty has 'the potential to attract new customers to shop with us more often'. The tie-up will also sell through M&S's website.

Sephora's concessions will carry brands never before sold at M&S, including Hailey Bieber's Rhode and Makeup by Mario, alongside Chanel, Dior and Fenty.

Sephora relaunched in the UK in 2023 and now has around 18 standalone British stores, rapidly expanding after a failed first attempt that ended in 2005.

MoreDaily MailM&S teams up with makeup giant Sephora to launch across 100 stores in major beauty pushThe TimesM&S to take on Boots with 100 Sephora beauty concessionsMetroMarks & Spencer is getting Sephora beauty departments in 100 storesGlobal Cosmetics NewsM&S and Sephora Partner to Launch Beauty Destinations Across 100 UK Stores
Read today's full feed at The Newshound →