Meghan launches £195 hamper and thanks her 'squad of support' as As Ever Holiday Collection goes on sale

From the Newshound archive · first published 7 October 2026.

Meghan, Duchess of Sussex, has unveiled a Holiday Collection for her As Ever lifestyle brand, headlined by a £195 Pantry Basket crammed with jams, honey, herbal teas and a hot toddy mulling spice kit. The range also includes a £182 Parlour Basket, a £159 Hostess Basket, a £56 chocolate-covered fruit gift box and a set of playing cards, building on the £112 advent calendar launched the previous week. Writing on Instagram, Meghan said she has to "pinch myself looking at how this brand has grown" and credited her team with helping her feel "very proud and grateful."

The montage accompanying the launch included footage of Princess Lilibet helping make jam and saying in an American accent: 'I think it's beautiful.'

Meghan traced her 'entrepreneurial spirit' back to selling handmade scrunchies for a dollar, Girl Scout cookies and running lemonade stands as a child.