The Newshound

Meghan's As Ever brand is set to launch in the UK for the first time but her signature jams will not be for sale

From the Newshound archive · first published 12 October 2026.

Meghan, Duchess of Sussex, and Prince Harry with baby Jack in the Cotswolds. Meghan's As Ever brand is to expand to Britain, with £11 tins of tea and £50 scented candles among the UK launch items, though food import…
Meghan, Duchess of Sussex, and Prince Harry with baby Jack in the Cotswolds. Meghan's As Ever brand is to expand to Britain, with £11 tins of tea and £50 scented candles among the UK launch items, though food import…

Meghan's As Ever lifestyle brand is preparing to expand into the UK, its first international market since launching in the US roughly 18 months ago. Tins of herbal tea priced at £11, £50 scented candles and £15 limited-edition leather bookmarks are among the items set to appear on British shelves.

Food import and export rules mean Meghan's jams and edible flower sprinkles will be absent from the British launch.

The Sussex family relocated from California to the Cotswolds at the end of August, and their children Archie and Lilibet are now enrolled in a British school.

As Ever was originally called American Riviera Orchard before a trademark dispute forced a rebrand at launch in early 2025.

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