Northern pub chain Amber Taverns brings £3 pints back to London for the first time in a decade

From the Newshound archive · first published 28 September 2026.

Amber Taverns is rolling out £3 pints at its London pubs, marking the first time the price has been available in the capital in roughly ten years. The northern chain is also plotting a nationwide expansion of the offer as part of a broader push into southern markets.

Amber Taverns built its reputation on cheap pints in northern England before targeting London.

The move is a direct challenge to London pub pricing, where a pint routinely tops £7.