The Newshound

Shein shares crash to record low as profit plunges 67% in its first public earnings report

From the Newshound archive · first published 28 September 2026 · last updated 29 September 2026.

US revenues also dropped six per cent as Shein's debut earnings release showed profits falling by two-thirds and European sales sliding nearly 14 per cent.
US revenues also dropped six per cent as Shein's debut earnings release showed profits falling by two-thirds and European sales sliding nearly 14 per cent.
9 per cent to £3.3 billion after the firm raised prices ahead of the EU abolishing customs duty exemptions.
9 per cent to £3.3 billion after the firm raised prices ahead of the EU abolishing customs duty exemptions.

Shein's adjusted net income collapsed 67% to $228 million in its second quarter, sending shares down as much as 8.6% to a record low on Tuesday and wiping billions off a market value already far below its $100 billion peak.

In the three months through August and early September, Shein's US sales declined by over 10%, prompting analysts to caution that earnings forecasts for 2026 and 2027 may still be too high.

Europe, which accounts for roughly a third of revenue, saw sales drop 13.9% as Shein raised prices and slashed online advertising ahead of the EU parcel fee.

Gains in Latin America and other regions nudged total sales up by just 0.9%, while the net profit margin contracted from 6.2% to just 2.1% year-on-year.

MoreIrish TimesShein drops to record low after profit plunge in debut earningsDrapersShein profits plunge in first public earnings - Drapers매일경제SHEIN, China's leading fast-fashion platform, saw its net profit plunge in its first earnings report.. - 매일경제ReutersShares of fast-fashion platform Shein fall 6% after quarterly profit slides 67%
Read today's full feed at The Newshound →