Sydney Sweeney doubles down with a second topless Novig ad as Powerade trolls the campaign with real female athletes
Sydney Sweeney poses topless in a second ad for Novig, holding footballs over her chest — a campaign that racked up 300,000 Instagram likes in two hours but drew fierce criticism from athletes including Olympic swimmer…
Sydney Sweeney has returned in a second naked ad for sports prediction platform Novig, holding two footballs over her bare chest while wearing only branded briefs, as the backlash from female athletes intensifies. Novig CEO Jacob Fortinsky says stripping off was Sweeney's own idea, and the second clip racked up 300,000 Instagram likes within two hours. Sweeney, who holds an equity stake in Novig, has hit back at critics by pointing to nude campaigns by Serena Williams, Megan Rapinoe and Caroline Wozniacki.
Powerade has fired back with a 'Never Just Sports' campaign featuring real female athletes, in an apparent dig at Novig's 'Just Sports' tagline.
Sprint star Amy Hunt used her World Athletics post-race interview to call out Sweeney directly, while Olympic swimmer Ariarne Titmus called the ad 'a kick in the face to every woman'.
Australian radio host Kyle Sandilands piled in with an AI-generated semi-nude spoof, holding a football over his crotch in a fan-made parody of the ad.
