Trump's red MAGA cap now costs $55, more than double its 2015 price, as Americans battle rising inflation

That 120 per cent jump far outstrips US inflation of 41 per cent over the same decade, according to Federal Reserve figures. The cap sold for just $30 on the day of the January 6, 2021 attack and still goes for $40 on Donald Trump's political website. His 'Victory 47' perfume has climbed from $99 to $249 since February 2024. The Trump Organization did not respond to questions.

Professor Todd Belt called the markup 'tone-deaf' with affordability topping voters' worries.

One merchandise vendor says demand has 'absolutely gone down' since 2024.

Marjorie Taylor Greene said she could not remember last seeing anyone in a MAGA hat.