The Newshound

US site Reddit announces a 'big change' pushing visitors to log in after Google's AI search hits its traffic

Reddit's chief executive described the platform's shift to prioritising logged-in users as the biggest change to the site in roughly 20 years.
Reddit's chief executive described the platform's shift to prioritising logged-in users as the biggest change to the site in roughly 20 years.

Reddit chief executive announced the platform will begin prioritising logged-in users, requiring visitors to sign in to access more content. The move follows a sharp drop in search traffic after Google's AI-generated summaries began absorbing Reddit discussions without sending users to the site itself.

The chief executive called it the biggest change to Reddit in roughly 20 years.

The shift is designed to protect Reddit's data and rebuild direct audience relationships as AI erodes referral traffic.

MoreThe IndependentReddit boss announces 'big change' to platform after 20 yearsReutersReddit puts logged in experience first as Google AI hits traffic
Read today's full feed at The Newshound →